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Shae Killey2 years ago

Get more return on investment, with these low-cost marketing solutions

One of the biggest struggles small businesses have is making their brand stand out in a crowded marketplace. If people don’t know about your business, how can they use your goods and services? You don’t have to spend an arm and a leg in order to get your name out there. Here are 5 low-cost small business marketing solutions where you'll spend less, and get more bang for your buck.

Online Marketing

#1 Publish Engaging Content

keyboard and mouse
When it comes to online marketing, quality content is king. It’s vital that your organisation has a website filled with relevant content about your business. If you can get traffic to your website through search engines like Google, or by getting shares and engagement on social media, you’re one step ahead of the rest! Check out this article for more information on creating a content strategy for your business.

If you haven’t got a website, don’t fret! At LocalSearch we can take care of all your web marketing needs, from designing your website right through to securing your preferred domain. Have a chat to our friendly team to get your website started at an affordable price!

#2 Instructional Videos

instructional video
Visual content is a great way to get some attention online. Using your expert knowledge, you can create your own instructional videos for people to learn from and share with their friends. This will enable you to engage with your target audience, while showing people that you’re an expert in your industry.  All you need is an iPhone and video editing software.

#3 Social Networking

The use of social media networks is an effective, easy and free way to market your business. They allow you to build relationships with your customers and reach new customers, as well as promoting your business’s goods and services at the same time. Facebook is a great platform to start with, just be sure to fill your business page with relevant and engaging content (visual and written)—this is key! Creating online contests is a way to get people interested and sharing your page early on!

Traditional Marketing

#4 Events

social networking
Hosting an event or workshop in your community is a great way to market your business, without pushing your brand in people’s faces. Create promotional materials and use online platforms to market your event and get as many people attending as possible.  Not only is this a great networking opportunity, but if people come and have fun, they’re more likely to remember your business and use your services in the future.

#5 Promotional Materials

business card
Nothing beats a bit of shameless branding. Even in the age of the internet, old school promotional products still have power and relevancy in today’s market. From business cards, branded stationery and signs to flyers, brochures and vehicle decals, these all go a long way to increasing your brand recognition and reach in your community.

If you’re after some high-quality, printed promotional products, we’ve featured a couple of Gold Coast signwriting experts who can help get your business some brand exposure.

Print Image Signs

Address: Building J7/1 Boatworks Drv, Gold Coast

The team of expert signwriters at Print Image Signs can create and print creative promotional products for your business. Their services include

  • Vehicle wraps
  • Road & floor signs
  • Print & cut stickers

With more than 25 years’ experience in the signwriting industry, they can provide everything from car decals and printed wallpaper to banners, signs and more! Visit the Print Image Signs LocalSearch profile for a full list of their services.

Moving Graphics

Servicing: Gold Coast and its surrounding suburbs

If you’re looking to better market your business through the use of signs, Moving Graphics will ensure you get a quality finished product. Their services include:

  • Vehicle wraps
  • Digital printing
  • Computer-cut vinyl lettering

The team at Moving Graphics can design and print eye-catching signs that can help attract new customers to your business. Visit the Moving Graphics LocalSearch profile for a full range of their services.

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